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What Is Lifestyle Inflation?

Hanna Kielar

4 - Minute Read

PUBLISHED: Jun 10, 2024

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Imagine earning more money than you ever have before, only to find yourself perplexed about where it's all going at the end of each month. This isn't the plot of a mystery novel – it's the reality of lifestyle inflation.

Unfortunately, it's very common. When you land a dream job with a big salary or receive a significant raise, the celebratory air is often accompanied by a visible increase in spending behavior.

It's the natural inclination to increase your spending on nonessentials and elevate your standard of living, but if you're not careful, it can quickly put you in financial hot water. Let's talk about what lifestyle inflation is and how to avoid it.

Understanding Lifestyle Creep

Lifestyle inflation, sometimes called lifestyle creep, often starts seemingly small enough. You get a raise at work, so you don't mind treating yourself to a morning stop at the specialty coffee shop. You don't think twice about upgrading your streaming service package.

However, these seemingly insignificant changes can grow over time to become significant expenditures, requiring more and more income to sustain. However, even the highest income will eventually come with a spending cap.

Lifestyle inflation occurs when your spending habits increase along with your income. This often happens gradually and without you realizing it, and sometimes those habits can grow to exceed your new windfall. But with a few subtle changes, you can avoid lifestyle creep and regain control of your budget.

How To Identify Lifestyle Inflation

Here are some signs that you might be experiencing lifestyle creep and it's taking a toll on your financial health.

You Have Credit Card Debt

Credit card debt isn't inherently tied to lifestyle inflation, but it's often a major red flag.

When your discretionary spending increases without a corresponding growth in income, it can lead to an overreliance on credit, signaling an overspent lifestyle.

Plenty of people have credit card debt. However, if you can relate a good portion of that debt back to purchases that you likely wouldn't have made when your income was lower, that might be indicative of lifestyle creep.

You're Living Paycheck To Paycheck

Despite a decent income, if you're constantly running on financial fumes, lifestyle inflation might be at play. You might be lacking a safety net and your weekly or monthly bills are surpassing your income or causing you to simply break even.

You Have Risky Long-Term Debt

Taking on excessive mortgage payments or a car loan for a vehicle above your basic requirements hints at an inflated standard of living. This could lead to long-term financial challenges.

Your Spending Is To ‘Keep Up With the Joneses’

It's not uncommon to make spending decisions based on the perceived standards of friends, family or society.

However, trying to keep pace with others can quickly lead to an unsustainable lifestyle.

Stay on top of your spending

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Strategies To Prevent Lifestyle Inflation

The good news is that with some mindfulness, lifestyle inflation is fairly easy to avoid. It's not just about resisting the urge to spend but reconfiguring the way you approach your financial decisions.

Be Realistic About Raises

That surge of joy you experience when you get a promotion or raise is a great feeling, but you need to keep the numbers in perspective. Often, those raises don't result in a net gain that's significant enough to justify major lifestyle changes.

Calculate your after-tax income increases and weigh them against your current and future needs. Don't commit every last penny to lifestyle upgrades.

Be Mindful With Your Spending

Set a clear budget, review it regularly and be intentional with your purchases.

A budget shouldn't be viewed as a set of restrictions keeping you from spending your money. Instead, it’s a tool that helps prioritize your financial needs to make sure you’re spending in line with your values and goals.

Build Up Your Emergency Fund

It’s never a good thing to be only a few unexpected expenditures away from financial stress. Unfortunately, about 24% of Americans have no savings set aside for emergencies. And, 39% have less than a month of income saved in a savings account.

Regularly contribute to an emergency fund that can cushion you in emergencies, ideally saving 3 – 6 months’ worth of expenses. This can make the difference between a minor setback and a major crisis.

Invest In Experiences, Not Things

Material possessions don’t provide lasting happiness. Instead of succumbing to the allure of the latest gadgets or designer labels, invest in experiences that enrich your life without inflating it.

Use Your Extra Money To Pay Off Debt

While a windfall might seem like a passport to indulgence, use it to pay down debt instead. Not only will this enhance your financial stability, but it can also free up more of your income for future use, rather than servicing the past.

Upgrade Gradually

Recognize achievements and milestones, but don’t treat each one as a peak to be celebrated with grand gestures. Upgrade your life gradually and celebrate modestly. Make sure each change is aligning with your long-term financial goals.

Put Money In Investments Instead Of Making Purchases

Redirect the funds that might go toward bigger, short-term purchases into investments instead. Investments have the potential for growth and can support a future of financial independence.

Know When Spending More Makes Sense

Sometimes, an increase in spending is not only justifiable, but wise. This could be investing in further education that leads to better job prospects or spending on quality healthcare. These are investments in yourself that can yield significant returns.

Ultimately, it's okay to spend more in order to improve your quality of life, but you need to make sure you can afford it. This all comes down to mindfulness and a keen understanding of your financial standing. It's about optimizing – not maximizing – your lifestyle.

Create a budget that works for you

Rocket Money makes it easy to budget using custom spending categories to reach your goals.

The Bottom Line: Master Your Money, Don't Let It Master You

The fight against lifestyle inflation isn't about denying yourself joy or luxuries. It's about maintaining control and making smart, long-term decisions.

With the right mindset, you can manage your finances, avoid the pitfalls of lifestyle creep and actually enjoy the fruits of your labor without compromise.

Take charge of your financial future today: sign up for the Rocket MoneySM app and get a clearer picture of where your money is going.

Headshot of Erin Gobler, freelance personal finance expert and writer for Rocket Mortgage.

Hanna Kielar

Hanna Kielar is a Section Editor for Rocket Money and Rocket Loans® with a focus on personal finance, automotive, and personal loans. She has a B.A. in Professional Writing from Michigan State University.